Jack’s Empowerment and Inspiration: 16. COMPETITOR RESEARCH - redundancy empowerment - empowering redundant workers - empowering redundant staff

16. COMPETITOR RESEARCH - redundancy empowerment - empowering redundant workers - empowering redundant staff - empowering redundant employees - making redundancy work for you - is redundancy a dead end? - is redundancy the end of the road? - making the most of redundancy - empowering the redundant worker - Jack Lookman - Rita Nnamani - Olayinka Carew - Jack Lookman Limited - Amebo - Ire o - Ire kabiti - Empowerment and Inspiration - Empowering And Inspiring Generations

When starting a business, one of the smartest things you can do, is to research your competitors. Competitor research is not about copying others. It's about learning from them, figuring out what works, and determining where you can stand apart. In a changing work and business landscape like the UK's, this knowledge provides you an advantage.

Competitor research starts with observation. Who else is giving what you intend to offer? Who is hiring in your field? How do people express themselves online? If you're launching a business, research competitors' websites, price, customer reviews, and marketing. If you're looking for work, research how pros in your field present themselves on LinkedIn or job boards. This provides insights into what is appreciated and what is missing.

The goal is not to feel intimidated but to be informed. Many people see competitors and think, “There’s no space for me.” But that’s not true. Every market has room for those who bring something unique. Competitor research helps you define that uniqueness. You may notice that competitors are too corporate, too expensive, or lack personal service. That gap is your opportunity. Maybe you’ll focus on better communication, faster delivery, or a more human approach; whatever resonates with your audience.

It also helps you understand pricing and positioning. Redundant workers often underprice their services when starting out, thinking it will attract clients. But by researching what others charge, you can set fair, confident prices. You can also see how competitors communicate value through the words they use, the emotions they evoke, the promises they make, and learn to articulate your own story more powerfully.

Competitor research is also an inspiration. You can see what’s working well for others and adapt it ethically. For instance, if you notice that a competitor shares success stories of their clients, you can do the same. If they engage their audience through educational posts, maybe you can share your redundancy-to-reinvention journey.

Most importantly, competitor research builds awareness. When you understand your landscape, you can make better decisions, avoid common mistakes, and stay ahead of trends. It’s like having a map before a journey. You might still face challenges, but you’ll travel with direction and confidence.

Thank you very much to all our readers. You are much appreciated.

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